The need for planning never ends. Three months before the new M-TEC technical education facility was scheduled to open at Northwestern Michigan College in Traverse City, the newly hired CEO and President recognized a need for focused planning, and for involving faculty, staff, investors and other stakeholders in the endeavor. While M-TEC's mission and general purposes were in place, in order to capitalize on the opportunity before them his team would need to develop a focused plan for marketing and operating M-TEC. TMR worked closely with a core planning team to identify stakeholders who should be involved in developing the plan, used individual and group methods to assess and understand the varying needs of the stakeholders, and designed a planning process that tapped the knowledge and experience each individual was bringing to this new organization. The result was a strategy that builds on and leverages existing strengths, while creating a vision for an exciting future in an untried organizational model.